I was pleased to see that delegates to my recent workshop How to develop a writer’s presence online quickly picked up the importance of planning when it comes to putting together a website. In fact it’s important to do in anything related to communications.
Rather than jumping straight into a project think about what you wish to achieve, what are the outcomes you’d be most happy with. Without setting specific benchmarks it’s difficult to measure and note the progress that’s being made.
Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net
What works today may not be necessary in a year’s time or there will be different aspects you wish to try out. So part of the planning process should cover long-term aims, as far you see fit. All too often there’s the propensity to focus on what is just in front of ourselves, the immediate future rather than consider what could happen over a period of time.
Just think of all the technological changes that have happened over the past five years. How people engage and interact, whatever their age. Nothing is set in stone so your communications plans shouldn’t be either.
Most people these days expect to see some sort of online presence from those in the creative industries. For writers much of the online world should be easy – we deal in words, right, so we must be able to navigate our way around.
Concentrating on the novel or short story or whatever writing you do is important but equally important is getting that work out there.
For writers today it’s never been so important for writers to establish an online presence to attract readers, agents and publishers. It does require a different approach but writers have one of the main necessary skills required for the job. They love words, forming them into sentences long and short, playing around with them until they are happy they are in the right order.
And that’s the basis of creating an online presence. Yes we have to think about pictures and inputting the words into the correct infrastructure but once you’ve got your words sorted you’re almost there. So if you’re a writer and wish to join the digital age, look no further.
Following the success of last year’s session the Bridport Arts Centre has asked me to repeat the Developing a Writer’s Presence Online Workshop. Aimed at all kinds of writers this interactive workshop will focus on what individuals wish to achieve through their online profile, help to develop a strategic plan and give practical support on compiling a WordPress website. Other aspects covered during the day include blogging and a basic introduction to Facebook and Twitter.
The course is aimed at beginners who wish to gain a greater understanding in using digital media to their advantage.
Developing a Writer’s Presence Online
Date: 5 March 2017
Venue: Cafe, Bridport Arts Centre
Booking via the Bridport Arts Centre website
The hunt is on for the Unusual Suspects as part of this year’s Recycle Week campaign.
While many of us remember to recycle items such as newspapers and magazines, plastic drinks bottles and metal food tins and drinks cans, there are other products in the house that we forget can also be recycled. These include aerosol cans, toilet roll tubes, shampoo and conditioner bottles or dishwasher tablet boxes. Once found the unusual suspects should be placed into the recycling bin.
There are wide-ranging benefits for doing so, for example:
- If everyone in the UK recycled one toothpaste box it would save enough energy to run a fridge in 2,000 homes for a year
- If everyone recycled on aluminium deodorant aerosol can enough energy would be saved to run a TV in over 151,000 homes
- Recycled bottles can transform their identity to the point they are unrecognisable – toys, t-shirts, fleeces, garden furniture
As this it’s Zero Waste Week here are a few tips to make better use of your resources.
- Office audit – organise an office audit to identify which materials are best to reduce or recycle first
- Reuse – are there any items you’d normally throw away that could be reused?
- Avoid disposables – use reusables, such as crockery and refillable water bottles
- Use it all – avoid generating food waste by eating it all up, create leftover recipes or potluck dinners
- Repair – hold a repair workshop
The theme of this year’s campaign is reducing food waste – time to think about how to use food more creatively and to use common sense when it comes to food labelling.