As a regular blog writer it’s easy to slip into the mindset that it’s more of a chore than a pleasure. Writing regularly is an ongoing commitment but by setting aside time to think through different subject areas and with sufficient planning this can be overcome.
Choosing different types of article to write each time helps. You don’t eat the same meal day in and day out. You mix up the protein, veggies, fats and carbs each time, taking a variety of ingredients to create something different so you remain interested in the food you are eating. It’s the same with writing, finding a new approach to ensure you keep your reader engaged.
While it’s important to maintain a single focus for each article there are numerous ways to put 800 words or so on a page. Mixing up sentence length is a given in any article – you have some short, some long. But equally consider writing different length articles. Some subjects warrant more words dedicated to them than others.
5 types of article
1. How to…
The How to article provides the opportunity for you to write basic step-by-step instructions for a simple activity. You can choose the number of steps but be careful in the number you choose as it could turn into a more complex article. At each stage write a paragraph or two explaining what to do, giving clear instructions. This is an ideal article to demonstrate you understanding of a reader’s problem and helping to fix it.
2. Question & Answer
These articles are most effective when interviewing people, sharing their experiences dealing with particular issues. A shorter form of the profile interview, the answers can be given in short and succinct words and phrases, while also providing useful information. If you have a number of people you can interview it’s worth considering setting up a regular slot, using similar questions each time. Set the tone – fun, informative, educational – and draw up a list of questions and people you wish to include. The Question & Answer articles are helpful to prepare, research and write in advance ensuring you have a set number of blogs ready to post.
Opinion articles are particularly useful when you have a viewpoint on a pertinent topic you wish to tell the world. Often controversial they can be a good way to create engagement, both good and bad, and can help raise your profile when accompanied by sharing on social media channels. Craft your argument well and be prepared for negative responses if you write about a topic that goes against what everyone else is saying.
These can be any length and a useful ‘go to’ article if you haven’t much spare time. They can be fun facts or useful hints and tips but still give your readers valuable information. If you’re stuck at what to write you can always ask your readers what particular issues are causing them problems at the moment. With an engaged community there will be a variety of answers that could generate a number of different ‘lists’ articles.
5. News updates
Today news moves at such a fast pace it’s difficult to keep abreast of everything that happens. By writing a regular monthly news update on your subject area you can keep your readers informed of the latest developments. Don’t forget to make these articles your own by adding comments, discussing the relevance and impact the news may have on your readers and dissecting complex stories. Done well these could be some of the most read posts on your blog.
Writing a variety of articles will keep your blog fresh and engaging. Focusing on a single theme per article is a must but by mixing up the type of posts and word count can make all the difference.