A better way of doing business

A group of global business leaders have come together to  promote a better way of doing business – putting people and the planet alongside profit.

The B Team is a not-for-profit initiative identifying that business can be a driving force for social, environmental and economic benefit. Founders and co-chairs Sir Richard Branson and Jochen Zeitz  will be joined by a host of CEOs from familiar household names such as Puma and Unilever, in promoting a different way of conducting business in order to survive.

The belief where companies have been driven by the profit motive alone is no longer acceptable, according to the organisation’s website.

Not only will they be suggesting new ways of doing things they will also review their own businesses, ensuring they practice what they preach. ‘We will focus on ourselves, our own businesses and industries, and do our utmost to ensure we meet the principles of better business,’ says part of its declaration.

B TeamAn initial agenda with 10 points has been drawn up, illustrating some of the areas that must be addressed if things are going to truly change. The agenda:

  1. The right aspirations
  2. New structures
  3. True accounting
  4. True returns
  5. Well-being
  6. Level playing field
  7. Full transparency
  8. Redefined education
  9. Natures model
  10. The long run

There’s plenty wrong with the current way of doing business and the economic model is clearly in need of transformation. Is this the way forward? Only time will tell, but at least this is a starting place for businesses big and small to begin a new approach.


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