An increasing number of young adults around the world are more concerned about climate change than their parents, and many believe recent natural disasters, such as flooding, are the result of climate change.
The Carbon Trust’s report A Global Survey of Young Adult’s Perceptions of Carbon and Climate Change provides an illuminating insight into young peoples’ attitudes to products and services and their potential environmental impact. The survey, which interviewed 18-25 year olds in China, Brazil, South Africa, South Korea, UK and USA, found 60% of Chinese respondents would stop buying a product if its manufacturer refused to commit to measuring and reducing its carbon footprint and 83% would be more loyal to a brand if they could see it was taking steps to reduce its carbon footprint.
Interestingly the numbers for those surveyed in the UK were less high despite a high percentage being aware of the term carbon footprint and a desire to work towards reducing it. In the US young people were least concerned about climate change.
In emerging economies, such as Brazil, China and South Africa, it is clear there is a greater desire from younger people to tackle climate change issues and help to reduce the impact on the environment. Many may be unsure of the approach to take or how to achieve this but the concern is on their radar. Some of these people will be the ones in 10-15 years time that are likely to be the driving forces in manufacturing and technological development, determining how to attain a low-carbon economy. For them it will be part of normal business practice to be as resource efficient as possible across all parts of a company’s operations. Those not incorporating this view will not be considered good business partners.
In today’s global marketplace ensuring your company has done all it can to reduce its carbon footprint will provide for a more sustainable future. We’re already seeing the likes of Proctor & Gamble questioning the seriousness of some of their suppliers to reduce their environmental impact. In all likelihood this is only going to increase.
Lulu Consulting is running a series of Masterclasses Reducing Your Carbon Footprint, between April and June, aimed at small businesses who wish to learn how to become more resource efficient. More information is available under the Environmental Masterclasses pages.